With complementary colors for floor and wall applications, xcore connect and xcore ascend branding needed to appeal primarily to decision-makers in the retail and hospitality vertical markets.
Project for Mats Inc.
xcore ascend branding focused on a story-telling design, helping customers envision how
they could transform their spaces in a unique way.
Wallcovering sample binder
As a very scientifically advanced product, xcore connect branding focused primarily on key features
and benefits above and beyond traditional vinyl click flooring.
Floorcovering sample binder
Accompanying brochures continued the stories from the product sample binders with
beautiful application photos.
As part of the product launch and brochure development, I worked with an external vendor to create photo renderings for all product colors. I selected stock imagery to represent the target vertical markets, chose flooring colors to fit in the environments, and directed the proofing process.
Amy Lovett | Graphic Designer
Middleboro, MA | email@example.com